PACKAGING
Merveilles du monde
Merveille du Monde, a renowned French chocolate brand, had closed its doors for 13 years before reopening last year. The recent conceptual project aimed to rejuvenate its branding, making it more modern and aligned with contemporary tastes. This project was a collaboration with my talented friends and designers, Leya Kainazarova and Charlène Porta.
This packaging design was meticulously crafted to align with the desired aesthetic of the brand, drawing inspiration from the Sahara and savanna themes. The digitally illustrated lion, originally the brand’s mascot, was reimagined to appeal to a younger generation and revitalize the brand’s image.
This packaging design was meticulously crafted to align with the desired aesthetic of the brand, drawing inspiration from the Sahara and savanna themes. The digitally illustrated lion, originally the brand’s mascot, was reimagined to appeal to a younger generation and revitalize the brand’s image.
“Chocolate packaging is the first taste of the experience, hinting at the indulgence inside”
#ee3c23 #57310f #ffefd4 #529441
#ee3c23
#57310f
#ffefd4
#529441
The color palette is inspired by the natural habitats of lions and the chocolate colors, with red adding a touch of modernity and contrast while serving as the brand’s primary color.
Inside the chocolate packaging is a winning game, a traditional feature of Merveille du Monde’s products. For this iteration, we created a precise vector illustration in black and white to enhance printing efficiency and safety. This game offers customers the chance to win a safari adventure.
Inside the chocolate packaging is a winning game, a traditional feature of Merveille du Monde’s products. For this iteration, we created a precise vector illustration in black and white to enhance printing efficiency and safety. This game offers customers the chance to win a safari adventure.
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