PACKAGING
Reflets de France
Reflets de France is a distinguished French brand that we have chosen to revitalize with a contemporary appeal to attract a younger audience. Historically popular among older consumers, the brand has experienced limited engagement from younger demographics. Our initiative seeks to infuse Reflets de France with a modern touch while retaining its traditional appeal, ensuring it continues to resonate with its loyal older customers while expanding its reach to a younger generation.
This artistic choice not only differentiates our packaging but also resonates with consumers who appreciate the timeless elegance and historical significance of French culture.
The illustrations are inspired by the charm and character of traditional French villages. These detailed depictions are prominently featured on the packaging backgrounds, enhancing the product’s visual appeal.
This artistic choice not only differentiates our packaging but also resonates with consumers who appreciate the timeless elegance and historical significance of French culture.
This artistic choice not only differentiates our packaging but also resonates with consumers who appreciate the timeless elegance and historical significance of French culture.
This project was undertaken in collaboration with Leya Kainazarova, a distinguished graphic designer based in Paris.
Related projects
