Reflets de France is a well-known French brand that we’ve chosen to theoretically refresh with a modern twist to attract a younger audience. While it’s traditionally been popular among older consumers, it hasn’t strongly connected with younger generations. The idea is to give the brand a contemporary feel without losing its classic charm, keeping loyal customers engaged while appealing to a new crowd.
This project was undertaken in collaboration with Leya Kainazarova, a distinguished graphic designer based in Paris.